from the blog
Notes on getting content unstuck
CLIENTS
Why Web Design Clients Ghost You After the Deposit
They didn't flake. They got stuck. Nobody told them they'd signed on to become a copywriter.
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PROCESS
Content-First Web Design: Why Copy Should Come Before the Mockup
Lorem ipsum is a promise you can't keep. Give design a job description before you draw it.
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TIMELINES
The Real Reason Website Projects Run Late
Not scope creep. Not flaky clients. It's the unscheduled line labeled "client to provide copy."
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