from the blog
Notes on getting content unstuck
PROCESS
The "Free Website Content Planner" Problem (And What Actually Fixes It)
Free templates plan fine. They just don't survive the part where a real client has to read, react, and approve.
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CLIENTS
How to Write a Website Content Brief That Doesn't Waste a Week
"Professional but friendly" isn't a lazy answer. It's a bad question. Ask better ones and save the follow-up emails.
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PROCESS
Why Your Website Copy Should Come Before the Wireframe
A design built before the words exist isn't a design of the site. It's a design of a guess.
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CLIENTS
Why Web Design Clients Ghost You After the Deposit
They didn't flake. They got stuck. Nobody told them they'd signed on to become a copywriter.
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PROCESS
Content-First Web Design: Why Copy Should Come Before the Mockup
Lorem ipsum is a promise you can't keep. Give design a job description before you draw it.
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TIMELINES
The Real Reason Website Projects Run Late
Not scope creep. Not flaky clients. It's the unscheduled line labeled "client to provide copy."
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